Wtfoffers Like men, the watch isn’t just about telling time. It’s about identity, attitude and how you enter the room. Some brands are whisper heritage. Jacob & Co screams out his personality.
Founded in 1986 by Jacob Arabs in New York, the brand was born from the world of gems rather than from the Swiss watch workshop. Jacob, a Buharian immigrant from Uzbekistan, became known as a “jeweler” in the 1990s. This is a craftsman of the hip-hop icon and Hollywood star who wanted a diamond piece illuminated in the room. From Jay-Z to Madonna, his gems were not subtle. It was something I’ll never forget.
Watches as lifestyle works
When Jacob turned his eyes to watchmaking in 2002, he didn’t play it safely. Instead of copying Swiss traditions, he created a watch that felt like a fashion accessory for the Global Jet Set. His five timezone watches with colorful dials set in New York, Los Angeles, Tokyo and Paris directly reflected the lifestyle, high-speed planes, bright lights and celebrity charm of the early 2000s.
From that point on, Jacob & Co Watches was less about theatre, not about modest elegance. They weren’t going to blend under the cuffs of the shirt – they were meant to be seen.
Theatre exhibition
Each Jacob & Co collection has its own personality.
- Astronomy – 3D rotating universe with tourbillons, spinning diamond moons and sapphire doors. Wrist-sized planetarium and pure showmanship.
- Epic X – A bold, skeletonized sports watch worn by athletes who want wristwear to match adrenaline.
- Opera – A watch that doubles as a miniature music box and plays themes from Mozart to the Godfather.
- Billionaire Watch – Floyd Mayweather’s famous diamond-covered skeleton tour Billon is famous for paying $18 million for privilege.
Each is designed to start a conversation before you say the words.
Celebrity Magnetic
Jacob & Co thrives with cultural influence. Lionel Messi co-created a limited and spectacular X-Chrono. Cristiano Ronaldo, Drake and Kanye West all flash Jacob pieces like badges of personality. Unlike traditional masons who distance themselves from celebrity culture, Jacob leaates over – and it works. For new generation luxury buyers, watches are not about suppression. They are about expression.
Excess as an art form
In 2025, the brand continues to extend the boundaries of watches. The collaboration with Bugatti features a miniature W16 engine within the movement. For Jacob & Co, excess is not something to tame. It’s something to celebrate.
Why it’s important for style
Jacob & Co is wrist fashion. It’s bold, theatrical and non-apology. It’s not a choice for those who want to stay in the background. It is for those who understand that style is about visibility and that luxury should evoke curiosity and vy hope equally.
In a world of quiet understatement, Jacob & Co is a brand for men who want their accessories to speak as loudly as their personality.
